While working together with multiple specialists in Digital Marketing, we have started to apply pricing data for the optimization of Google Shopping campaigns. The results of using the pricing data are that we realized ROAS (Return-On-Ad-Spend) improvements of +40% and +50%. This all resulted in a very satisfied partner and also a very satisfied end-customer.

What did we do: The webshop provides the full assortment or a selection of the assortment with which they advertise in Google Shopping. With this we retrieve the pricing data. Then the business rules are applied. For example: If the customer is not in the top-5 of the best prices, this item will be removed from their own Google Shopping campaign. In addition we can look at where there are not many other vendors selling the same item.  This means that the customer is only shown if there is a good offer for the consumer.

The ROAS increase results are very good and both B2B services providers (Digital Marketing agencies) and the web shops (end customer) are extremely happy with this. Contact us to start a free pilot to see this for yourself and improve your ROAS by +40% or even higher.