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Category: Google Shopping price benchmark

Digital Marketing agencies optimize Google Shopping campaigns with pricing data

October 19, 2022

While working together with multiple specialists in Digital Marketing, we have started to apply pricing data for the optimization of Google Shopping campaigns. The results of using the pricing data are that we realized ROAS (Return-On-Ad-Spend) improvements of +40% and +50%. This all resulted in a very satisfied partner and also a very satisfied end-customer.…
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The interesting irrelevance of Google Shopping price benchmark

June 24, 2022

For quite some time Google launched the Price Competitiveness Report in their Google Merchant Center. This feature claims to give insight in the price level of the advertisers compared to the other vendors in the market. In order to be able to see the Price Benchmark indicator, you’ll need to have an EAN (GTIN13) available for…
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