While working together with multiple specialists in Digital Marketing, we have started to apply pricing data for the optimization of Google Shopping campaigns. The results of using the pricing data are that we realized ROAS (Return-On-Ad-Spend) improvements of +40% and +50%. This all resulted in a very satisfied partner and also a very satisfied end-customer.…
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For quite some time Google launched the Price Competitiveness Report in their Google Merchant Center. This feature claims to give insight in the price level of the advertisers compared to the other vendors in the market. In order to be able to see the Price Benchmark indicator, you’ll need to have an EAN (GTIN13) available for…
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Dataedis publishes Google Shopping Market Monitor. Dataedis starts releasing the Google Shopping Market Monitor report from this quarter onward in 2022. This publication provides an extensive insight into the dynamics within Google Shopping. The report contains overviews of the largest advertisers/shops per main category and subcategories. The Google Shopping Market Monitor report will provide insight…
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Dataedis offers mapping and matching of Unique Identifiers (EAN, GTIN, ASIN, UPC, MPN, ISBN): The mapping and matching of unique identifiers is a huge challenge that all retailers and their service providers and online marketing channels are dealing with. There are a few scenarios that can be identified: The website has the EANs (or GTINs) for…
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Dataedis provides title, description, images and product specifications together with Google Shopping pricing data. For quite some time, Dataedis has been providing pricing data and information about products shown in Google Shopping. Dataedis can supply all shops and prices including shipping costs per EAN or GTIN (unique identifiers). In addition to this information about price,…
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Starting this month Dataedis provides Pricing information data for Ozon.ru, the large RUssian Market place with an enormous reach among online shoppers in the Russian Federation. Ozon is sometimes called the ‘Amazon of Russia’ because it is the leading e-commerce platform in the Russian Federation. The site is growing with impressive steps of over 70%…
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Today is the big day that we can announce Dataedis provides Amazon pricing data for all countries. In any country where Amazon is active we can provide you with the data from the Product Detail Pages of Amazon. Amazon is active in the following countries worldwide: Amazon in The Americas: USA, Canada, Mexico and Brazil…
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Dataedis is specialised in providing data for online retail: Google Shopping pricing data for 92 countries. That means pricing data, assortment data, delivery times, shop characteristics, quality marks, etc. For our channel Google Shopping data we have scaled up the scope. We are now able to deliver Google Shopping pricing data (and shops/vendors/competitors) for 92…
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ACM study: Paid rankings: effects on consumer welfare. ACM argues for more transparency in Online Retail with regard to higher rankings on online market places or shopping malls. ACM has investigated ‘paid listings’ on Online Marketing platforms for Retail. Paid ranking or listing means that providers pay extra for a better place on certain platforms.…
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Many retailers use pricing data to gain insight into the price level of other players in the market. This is done by ‘offline’ players who want to know how their price level stands up to the online providers. Also this is done by online players to know what the bandwidth is of the price levels,…
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