Question 1

What is Competitive Pricing?

Accepted Answer

Competitive pricing is a pricing strategy where a retailer sets product prices based on the prices of competitors, rather than solely on their own costs or perceived value. The goal is not necessarily to have the absolute lowest price, but to offer a price that is competitive enough to stimulate sales (winning the ‘buy box’) while maintaining a healthy profit margin. In order to be able to execute a competitive pricing strategy, you will need to have access to pricing data for the competition. Dataedis.com provides this data from sources such as Google Shopping (all countries worldwide) and Amazon (all Amazon countries).

Question 2

Why fetch data from Google Shopping and Amazon?

Accepted Answer

Scraping or monitoring platforms like Google Shopping and Amazon is more efficient than monitoring individual webshops.

Efficiency (One-to-many): With a single search query on these platforms, you get an immediate overview of all providers on that specific channel. You don’t need to visit ten different sites; one query yields data from dozens of competitors.
Market Coverage: Because the majority of transactions start here, this provides a representative picture of the “real” market price.

Question 3

Why is Competitive Pricing Indispensable for Margin Retention

Accepted Answer

A common mistake is the assumption that competitive pricing means you must always lower your price. The opposite is true. Active price management is the key to healthy margins.

Raising Prices (Opportunity Hunting)
With good price data, you see not only when you are too expensive, but also when you are too cheap.

Scenario: If your competitors are out of stock, or have raised their prices to €50, and you are still at €40, you are leaving €10 of margin on the table.
Action: By using competitive pricing data, you can raise your price to €49. You remain the cheapest (or competitive), but you immediately grab extra profit.
Competitive pricing is therefore about active management: moving with the market, both downwards (for volume) and upwards (for margin).

Question 4

Are there alternative names or subtypes for the Competitive Pricing Strategy?

Accepted Answer

Yes, there are several terms that either describe the strategy directly or are closely related, depending on the degree of activity and focus. The most common are:

Direct Synonyms
Competition-Based Pricing Strategy: Explicitly emphasizes that competition forms the basis for setting prices.
Market-Conform Pricing: Focuses on aligning the price with the prevailing rates in the market.
Market-Oriented Pricing Strategy: A broader term indicating that the market (including competitors) is the primary guide.
Closely Related Strategies (Subtypes)
These are strategies that rely heavily on competitive pricing but have a specific focus:

Dynamic Pricing: While this is an umbrella term, dynamic pricing is almost always based on real-time monitoring of the competition to continuously adjust the price.
Price Following: A more passive form of competitive pricing where you simply match or follow the prices of the market leader or an established group of competitors.
Penetration Pricing: This is a strategy where the price is temporarily set lower than the competition to quickly gain market share. It is a very aggressive form of competitive pricing.
Technically Related Terms
These terms describe the activities and data necessary to execute competitive pricing:

Price Monitoring: The activity of continuously collecting and comparing the prices of competitors.
Price Intelligence: The process and tools that convert raw price data into usable, strategic insights for pricing decisions.

Question 5

Why is data from Google Shopping better than scraping individual sites?

Accepted Answer

On Google Shopping, you see all relevant providers side-by-side with a single search query. This is technically much more efficient and cost-effective than building scrapers for hundreds of separate webshops. Furthermore, the price on Google Shopping is the price the consumer sees and compares.

Question 6

Does competitive pricing always mean I have to be the cheapest?

Accepted Answer

No. Competitive pricing means your price is aligned with the market. Often, it is sufficient to be in the top 3 cheapest providers, or to be slightly more expensive but offer better delivery terms or service.

Question 7

How often should I update my prices as an online retailer?

Accepted Answer

This depends on your niche. For fast-moving electronics (high rotation), this might be necessary daily or even hourly. For unique furniture, weekly might suffice. The goal is to be “active” so you don’t miss out on margins when the competition raises their prices.

Question 8

What tools do I need for competitive pricing?

Accepted Answer

You need software that provides “Price Intelligence.” These tools automatically collect (scrape) prices from marketplaces like Amazon and comparison sites like Google Shopping, and match them to your own assortment (often via EAN/GTIN codes). Dataedis.com provides the pricing data on a daily basis, based on your feed with GTIN's or EAN's or MPN's for a very competitive price level.

Question 9

What are Unique Product Identifiers (UPIs)?

Accepted Answer

Unique Product Identifiers are international codes that define a specific product in the global market. They are usually assigned by the manufacturer and are essential for search engines and marketplaces to match your product with the correct consumer search queries.

The most common UPIs are:

GTIN (Global Trade Item Number): An umbrella term for global trade item numbers. This includes various standards, such as:
EAN (European Article Number): Usually 13 digits long (GTIN-13), the most used barcode in Europe.
UPC (Universal Product Code): Primarily used in North America (GTIN-12).
ISBN (International Standard Book Number): Specific to books and publications.
MPN (Manufacturer Part Number): A number the manufacturer assigns to a product to identify it.
ASIN (Amazon Standard Identification Number): A unique identification code used by Amazon within their platform.
SKU (Stock Keeping Unit): This is an internal, store-specific code for inventory management, not a universal UPI.

Dataedis.com can help you to cross match these identifiers

Question 10

What are Unique Product Identifiers (UPIs)?

Accepted Answer

Unique Product Identifiers are international codes that define a specific product in the global market. They are usually assigned by the manufacturer and are essential for search engines and marketplaces to match your product with the correct consumer search queries.

The most common UPIs are:

GTIN (Global Trade Item Number): An umbrella term for global trade item numbers. This includes various standards, such as:
EAN (European Article Number): Usually 13 digits long (GTIN-13), the most used barcode in Europe.
UPC (Universal Product Code): Primarily used in North America (GTIN-12).
ISBN (International Standard Book Number): Specific to books and publications.
MPN (Manufacturer Part Number): A number the manufacturer assigns to a product to identify it.
ASIN (Amazon Standard Identification Number): A unique identification code used by Amazon within their platform.
SKU (Stock Keeping Unit): This is an internal, store-specific code for inventory management, not a universal UPI.

Dataedis.com can help you to cross match these identifiers

Question 11

Why are Unique Product Identifiers (UPIs) needed for Online Marketing and E-commerce?

Accepted Answer

The correct use of UPIs is not an optional extra, but a fundamental requirement for successful online marketing and e-commerce:

1. Improved Online Discoverability (SEO and SEA)

Better Match with Search Queries: UPIs help search engines like Google accurately match your product with the user’s intent. If a customer searches for a specific EAN number, Google can directly show your product, even in price comparisons.
Richer Ads and Listings: Products with complete and correct identifiers are more likely to qualify for extended ad formats and ‘rich snippets’ in search results.
Increased Visibility: Studies show that adding GTINs and MPNs to product feeds can lead to a significant improvement in clicks and impressions of free listings.
2. Efficiency and Accuracy

Fewer Errors, Fewer Retouren: Clear identification ensures customers receive exactly the expected product, reducing customer confusion and return costs.
Easy Marketplace Integration: Correct identifiers enable smooth integration with automated systems and marketplaces (such as Amazon, eBay, etc.).
The Role of UPIs in AI Platforms and the Future of E-commerce

Unique product identifiers are crucial for integration into AI platforms because they serve as the universal, unambiguous “language” that AI systems need to accurately understand, categorize, and compare products.

Data Normalization and Matching

For AI algorithms, consistency is key. An EAN or GTIN code identifies exactly one product variant, regardless of where it is sold or how the title and description are phrased. This allows AI systems to:

Match and compare products from different sellers or on different marketplaces (price comparison).
Avoid duplicate listings.
Merge product data from various sources (images, descriptions, prices) into one comprehensive product dossier.
Improved Product Recognition and Classification

AI models, such as those for computer vision, use GTIN data to identify products on shelves or in images at the exact GTIN level. This aids in automated inventory management and analyzing product placement in physical stores.

Automated Content Generation and Analysis

AI tools can use an EAN/GTIN as input to automatically generate detailed product listings, enriched with images, specifications, and descriptions from large databases. Furthermore, AI-driven recommendation systems require accurate product data to track customer trends and provide relevant suggestions, leading to better, data-driven decisions.

Foundation for “Agentic Commerce”

The rise of AI-powered shopping agents (bots that search for and purchase products on behalf of the consumer) requires standardized product identification fields like GTIN and MPN. Without this structured data, the AI agents cannot efficiently search, compare, and make purchases.

Question 12

What do I need to win a price war?

Accepted Answer

Tips to Win a ‘Price War’: How to Use Google Shopping & Amazon Data to Implement a Rock-Solid Competitive Pricing Strategy
In the fast-paced world of e-commerce, pricing is paramount. It affects your profit margin, as well as your position relative to the competition. Simply adopting the prices of others is not enough; you need current, complete, and actionable insight. The most valuable sources for this? The marketplaces themselves: Google Shopping and Amazon.

By combining these two giants, you create a 360-degree view of the competitive landscape per country, which is essential for properly executing a competitive pricing strategy.

The Essential Duo: Google Shopping vs. Amazon
The power lies in understanding the unique offering of both platforms

Dataedis.com provides the pricing data for these platforms on a daily basis.

Question 13

What do I need for Competitor pricing data tracking & monitoring?

Accepted Answer

With the pricing data you will be able to make valid decisions possible. Most of the market places provide insufficient data in order to let advertisers pay too much. By using the pricing data (e.g. from dataedis.com) retailers, wholesalers, distributors and manufacturers/brands have the complete overview of which products are sold for which price by which shop or vendor. 

By applying the right business logic and business rules, healthy margins can be achieved to make a sustainable growth possible. Sometimes it can be useful to offer promotions, but you do not need to be the cheapest whop at all times. Having the correct and up-to-date pricing data for that is crucial. Dataedis.com fuels many Dynamic Pricing solutions (SaaS solutions). Also they provide the data to many (larger) web shops that have developed these overview or tools themselves or connect the data themselves to these tools.

Question 14

What pricing data do I need to execute a competitive strategy successfully?

Accepted Answer

To be effective, you need more than just a competitor's price. A successful strategy requires:

Exact Product Matching: Data tied to GTIN/EAN to ensure you aren't comparing "apples to oranges."

Market Breath: Visibility across both marketplaces (Amazon) and search ecosystems (Google Shopping).

Frequency: Daily updates, as prices in e-commerce can change multiple times an hour.

Shipping Costs: Knowing the total "landed" price the customer actually pays.

The dataedis.com Solution: Dataedis provides high-frequency, GTIN-matched data across 94+ countries. Try a 14-day free trial to see how our data fits your strategy.

Question 15

Why should I prioritize pricing data from Google Shopping and Amazon?

Accepted Answer

Google Shopping and Amazon account for the vast majority of product discovery.

Google Shopping is where the "intent to buy" begins; if your price isn't competitive here, you lose the click before the customer even visits your site.

Amazon sets the global "anchor price." Even if you don't sell there, your customers are checking it to see if your price is fair.

Our Solution: We specialize in extracting clean, structured data specifically from these two giants, giving you a 360-degree view of the market.

Question 16

How can competitive data improve my Google Shopping ROAS?

Accepted Answer

Most retailers waste 20-30% of their ad spend on products where they are significantly more expensive than the competition.

By using our data to auto-exclude products from your campaigns when you aren't in the "Top 3" cheapest, you stop paying for clicks that won't convert.

This shifts your budget to products where you have a "winning" price, typically increasing Return on Ad Spend (ROAS) by 40% or more.
Check our dataedis.com: they provide custom data feeds designed specifically to plug into your Google Ads scripts or bid management tools.

Question 17

What data is essential for a successful competitive pricing strategy?

Accepted Answer

To stay ahead, you need more than just a list of competitor prices. A professional strategy requires high-quality, actionable data, including:

GTIN/EAN Matching: Ensuring you compare identical products across different retailers.

Total "Landed" Cost: Prices including shipping fees, as this is what the customer actually sees.

Availability Status: Knowing if a competitor is out of stock so you can safely raise your prices.

Market Breath: Data from both Google Shopping (for search visibility) and Amazon (the global price anchor).

The Dataedis.com Advantage: We provide clean, structured feeds that include all these data points, updated daily. This ensures your repricing rules are based on reality, not guesswork.

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